Maana contributed an article for LinkedIn Pulse on our efforts to create the Enterprise Knowledge Technology Category, that is important to share with our community.
The inspiration for the post was our involvement at the GE Communications Summit. It was a gathering of some of the brightest communications experts in the industry, from GE’s team to CMO of CNN and many other influential media companies along with tech and PR firms. Over the course of two days, advice and best practices were shared about every aspect of communications programs in today’s “always on” and “on-demand” world of information. The timing could not have been better since the executive team here at Maana had just formulated our communications strategy after some intense industry analysis and in-depth customer evaluation. Our conclusion? Category creation.
Mind you, category creation is not for the faint of heart. However, when you see your technology enable someone (in our case Fortune 500 companies) do something never thought possible and you find yourself constantly falling outside of the box that industry watchers want to put you in, then it is with passion and conviction to set the agenda. In our case it is the creation of a category called, “Enterprise Knowledge Technology.”
While the decision to create the category had been made, attending the GE conference provided the validation that made me more determined. Here are some of the takeaways:
Maana is moving forward in positive motion with our customers and investors behind us, and our proven-technology value and data helping to tell our story. It is an exciting time for our great team at Maana.
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